Neodesha, Kansas, is a small town that encapsulates the challenges facing many rural communities across the United States. With a population of around 2,100, this quaint town is located approximately 100 miles from larger cities like Wichita and Topeka, as well as Tulsa, Oklahoma. Once thriving as an oil town, Neodesha is now attempting to navigate the complexities of population decline and economic stagnation. The historical significance of the 65-foot oil tower, said to have supported the first commercial oil well west of the Mississippi River, stands as a reminder of a vibrant past that has yet to translate into a sustainable future.
The historical narrative of Neodesha is deeply intertwined with the ebb and flow of the oil industry. Following the closure of the Standard Oil Co. refinery in 1971, the town experienced a drastic decline in population as residents left in search of better opportunities. According to Mayor Devin Johnson, the population was “cut in half overnight,” reflecting a profound alteration in the town’s demographics and economic vitality. “If you are not growing, you are dying,” Johnson asserts, encapsulating the precarious situation for many rural communities that find themselves in similar predicaments.
The persistent struggle to attract new residents has spurred local leaders to explore novel methods to rejuvenate the town. The partnership with MakeMyMove—a platform designed to connect potential movers with communities in need—is a clear indication that Neodesha is proactive in confronting its challenges. By offering a range of incentives to lure new residents, such as tax rebates and student loan repayment assistance, Neodesha aims to foster a welcoming atmosphere for young families and remote workers looking for more affordable living options.
MakeMyMove is pivotal to Neodesha’s revitalization efforts. Since launching their joint initiative, the town has managed to engage over 30 individuals who are considering relocation. This momentum is fueled by tangible financial incentives, including waiving state income tax through 2026 and other support measures aimed squarely at young families. Additionally, the Neodesha Promise scholarship program provides up to $15,000 in tuition assistance for local graduates, reinforcing the community’s commitment to education and future growth.
Ben Cutler, a native of Neodesha, is particularly passionate about these scholarship initiatives, citing a successful rollout that has awarded over $1 million in scholarships since its inception. For Cutler and other local residents, such programs are strategic moves to transform Neodesha into a desirable haven for families. However, it’s essential to note that incentives alone might not be the deciding factor for new residents. According to Evan Hock, co-founder of MakeMyMove, while financial incentives are attractive, factors such as community connections and the overall quality of life weigh heavily in the decision-making process.
Creating Housing and Economic Opportunities
In addition to incentives, Neodesha is focused on addressing its outdated housing infrastructure. The town has launched a concerted effort to build new homes, apartments, and commercial spaces to accommodate the influx of potential residents. Reconstruction of historic buildings on Main Street is an impressive move, aiming to retain the town’s charm while promoting modern living standards.
Such development endeavors are crucial in enhancing the community’s attractiveness. In an era where urban migration is increasingly popular, particularly as costs of living skyrocket in large metropolitan areas, Neodesha aims to showcase the benefits of rural life. Prosperous trends indicate that families are seeking more affordable housing options, often turning to smaller towns that provide a sense of community and engagement.
Cultural Adaptation and Community Spirit
The migration of residents like Kaitlyn Sundberg, who relocated from Southern California, highlights an important cultural shift. Forced out of California due to exorbitant living costs, the Sundbergs were drawn to Neodesha’s family-friendly environment and supportive community. Their experience echoes a growing sentiment among many families who find themselves searching for a more balanced lifestyle away from the stress of urban living.
Indeed, moving to Neodesha prompted Sundberg to take on an active role as the executive director of a new early learning center, showcasing how individuals can catalyze community growth. The blend of new residents and long-standing locals working together fosters a sense of unity, presenting an essential framework for revitalization.
As rural communities attempt to adapt to modern challenges, Neodesha’s efforts can serve as a model for others in similar situations. The combination of financial incentives, housing development, and a focus on community connection embodies a holistic approach to community revitalization. By addressing these critical areas, Neodesha not only aims to attract new residents but also strives to establish a resilient, supportive environment worthy of its rich historical legacy.