Audi has recently announced a new partnership with Inter Miami CF, positioning itself as the official premium automotive partner of the South Florida soccer club. This move comes as part of Audi’s strategy to tap into the growing soccer fan base in the United States.
As part of the multiyear partnership, Audi will provide a fleet of vehicles wrapped in Inter Miami CF’s signature pink color. Additionally, the collaboration will include Audi test drive experiences, fan zone activations, and stadium LED displays featuring in-game content. While the terms of the partnership have not been disclosed, both parties seem eager to explore the opportunities that lie ahead.
Xavier Asensi, Inter Miami CF’s president of business operations, emphasized the importance of building a long-term partnership with Audi. He believes that by working together, both companies can capitalize on future opportunities as they arise. This aligns with Audi’s goal of expanding its presence in the world of soccer and beyond.
Since 2015, Audi has been the official automotive partner of Major League Soccer. With the recent partnership with Inter Miami CF, Audi is solidifying its position in the sports industry. Moreover, the automaker is set to reenter Formula 1 auto racing in the 2026 season, showcasing its commitment to sports investments on a global scale.
The timing of the partnership with Inter Miami CF is crucial, coinciding with major soccer events in North America. With the Copa America 2024 Final held in Miami and the upcoming 2026 FIFA World Cup set to take place in stadiums across the U.S., Canada, and Mexico, the collaboration between Audi and Inter Miami CF is well-timed and strategically advantageous.
Inter Miami CF has experienced significant growth, particularly with the addition of soccer superstar Lionel Messi to its roster. This high-profile signing has not only boosted ticket sales but has also led to a surge in soccer fandom across the United States. The partnership with Audi further solidifies the club’s position in the market and highlights the increasing popularity of soccer in the country.
Audi’s partnership with Inter Miami CF represents a strategic move to bolster its sports investments and engage with the growing soccer fan base in the United States. By aligning themselves with a dynamic and emerging soccer club, Audi is not only expanding its sports portfolio but also positioning itself for long-term success in the sports industry. With the upcoming soccer events in North America and the continued growth of Inter Miami CF, this partnership is poised to bring mutual benefits to both parties involved.