Ferrari, known for its roaring combustion engines, is making a bold move towards electric vehicles with the launch of an all-electric model scheduled for the fourth quarter of 2025. CEO Benedetto Vigna emphasizes that the emotional experience of driving a Ferrari is paramount, even in the electric version. While traditional Ferrari engines are prized for their symphony of sounds, the electric motor presents a different challenge with its near silence. Vigna reassures enthusiasts that the power acoustics of the electric Ferrari will remain authentic, offering a unique and genuine driving experience.
According to Vigna, the emotional connection with a Ferrari is not solely based on the engine sound. He highlights the importance of engaging all senses, including sight and touch, to create a truly unique driving experience. Linear acceleration, lateral acceleration, braking, and gearbox changes all contribute to the overall sensation of driving a Ferrari. Vigna’s focus on the multi-sensory aspect of driving reflects Ferrari’s dedication to preserving its iconic driving traits even in the transition to electric powertrains.
Despite the shift towards electric vehicles, Ferrari remains committed to offering customers a choice between internal combustion engines, hybrids, and now electric models. Vigna emphasizes that Ferrari is “technology neutral,” allowing clients to select the powertrain that best suits their preferences. The new E-Building in Maranello enables Ferrari to produce cars with any of the three powertrains in the same factory, maximizing efficiency and flexibility. This approach not only accommodates existing customers who prefer traditional engines but also appeals to a new generation of environmentally-conscious drivers.
With the global demand for Ferrari cars exceeding production capacity, the new E-Building plays a crucial role in expanding production capabilities. Ferrari’s production numbers are set to increase with the ability to manufacture internal combustion engine, hybrid, and electric models under one roof. Vigna acknowledges the long wait times for certain Ferrari models and suggests that owning a Ferrari is as much about the anticipation as it is about the driving experience. By offering clients a range of powertrain options and enhancing production efficiency, Ferrari aims to meet market demand while staying true to its heritage of luxury and performance.
Ferrari’s foray into electric vehicles represents a significant shift for the iconic luxury automaker. The emphasis on preserving the emotional driving experience, embracing multi-sensory engagement, and offering clients flexibility in powertrain choices underscores Ferrari’s commitment to innovation and customer satisfaction. The integration of electric models alongside traditional engines and hybrids signals a new era for Ferrari, where performance and sustainability converge to shape the future of automotive excellence. With the launch of the all-electric Ferrari on the horizon, enthusiasts and critics alike await the next chapter in the storied history of the Prancing Horse.