In a strategic move to combat declining sales, Stellantis has unveiled a redesigned lineup of heavy-duty trucks under the Ram brand. After enduring three years of consecutive sales dips, the company is optimistic that the newly updated Ram 2500 and 3500 models, as well as chassis cab variants, will rekindle consumer interest. This significant overhaul is not merely cosmetic; it incorporates a new, powerful engine along with a suite of modern features intended to enhance both performance and user experience.
At the heart of this redesign lies the introduction of a new 6.7-liter Cummins turbo diesel engine. This powerhouse generates an impressive 430 horsepower and a formidable 1,075 foot-pounds of torque, establishing itself as a leader in the heavy-duty truck segment. For those who favor gasoline performance, a robust 6.4-liter Hemi V-8 engine option is also on offer, delivering 405 horsepower and 429 foot-pounds of torque. These engine options cater to a broad audience, from contractors needing reliable towing capabilities to everyday consumers seeking a rugged yet comfortable ride.
The necessity for this revamp emerges from a challenging sales environment for Ram trucks. In 2024, the brand faced a stark 19% decline in overall sales, with Ram pickups witnessing a troubling 16% drop. This decline is set against a backdrop where competitors like Ford and GM have maintained steady sales figures. Ram CEO Tim Kuniskis candidly acknowledged these setbacks, attributing them primarily to delays in the rollout of the Ram 1500. Such transparency highlights the brand’s urgency to innovate and revitalize its market stance.
The revamped models are slated for arrival at U.S. dealerships in the first quarter of this year, with a starting price of approximately $47,560—an increase of around $2,300 from existing models. This pricing strategy indicates Stellantis’s commitment to maintaining premium offerings while enhancing value through improvements in technology and design.
Customer-Centric Features and Variants
The 2025 Ram Heavy Duty lineup boasts a variety of trims, including Tradesman, Big Horn/Lone Star, Laramie, Rebel, Power Wagon, Limited Longhorn, and Limited models. Each variant is tailored to meet the diverse needs of potential buyers, from work-focused capabilities to luxury and comfort. The emphasis on customization reflects an understanding of the heavy-duty truck market, which often necessitates specific features for different user requirements.
As Stellantis seeks to reverse its sales trends, the redesigned Ram heavy-duty trucks represent a significant step forward. With a focus on performance, innovation, and customer needs, the company aims not only to bolster its sales figures but also to reestablish its reputation as a leader in the heavy-duty truck arena. The upcoming months will be critical as these new models hit the market, and the response from consumers will ultimately determine whether Stellantis’s efforts have succeeded in revitalizing the Ram brand.